About the brand.

Flag & Bow is a women’s golf lifestyle brand for people who love the game… but don’t really love what women's golf style has been.

Most women don’t just go to the golf course and go home. We go to the gym, a workout class, run errands, grab coffee, walk our dog, meet friends, work, travel - and somewhere in there, we play golf. But traditional women’s golf clothing was never designed for that kind of life.

So Flag & Bow is here to make golf feel a little more wearable.

We design and curate pieces that work on the course, in real life, and everywhere in between. Think golf, but without having to change outfits three times a day.

We’re also building a community for women - through our blog, newsletter, pop-ups, and events - where style, sport, and everyday life overlap in a way that feels natural instead of forced.

Golf is the center of it.

Life is the point.

About the founder.

Hi, I’m Christina - welcome to a new perspective on women’s golf.

I started Flag & Bow because I play a lot of golf and wear very little of what’s technically considered “women’s golf apparel.” It either doesn’t fit right, doesn’t look right, or doesn’t really belong anywhere off the course. And since most of my rounds start or end at a coffee shop, a dinner table, on a Zoom call or somewhere in between… that’s kind of a problem.

I played Division I golf at Georgetown and graduated with a Finance degree in 2019. I’ve competed in six USGA championships, including the 2025 U.S. Women’s Mid-Am (yep, still out here grinding eight-footers). I’ve also worked at Golf Digest and the USGA, so I’ve seen the sport from just about every angle, and I’ve felt firsthand how much women’s golf is still playing catch-up.

Flag & Bow was born from a love of the game and a frustration with finding the right clothing for it.

The goal is simple: to end the constant, endless search for cute, comfortable, versatile golfwear.

Clothing you can swing in and live in. Pieces that make you feel confident on the first tee, at lunch after, and wherever you end up later.

This brand is for the girls who hit bombs, make triples, walk nine after work, or haven’t touched a club in months. If you’ve ever stood in front of your closet thinking, “absolutely not,” but still showed up to play, you’re in the right place.

It’s a lifestyle. Let’s make it comfortable.

xx
Christina